Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information.
Even in today’s world of digital and guerrilla marketing, publicity is an essential aspect of promoting your book and generating buzz. Media coverage is harder to come by than ever, but it’s still the most effective way to stimulate book sales, especially appearances on national TV.
By taking your word-of-mouth buzz—or influencer marketing—into your own hands, you can get your book into more conversations and guarantee yourself a number of fair reviews that will boost your book sales.
Getting pre-orders can be challenging—not only must consumers be aware of your book well in advance, they must also be excited enough to part with their money, long before they can get their hands on your book.
Every author has their own preferred environment and process for writing, which makes it especially challenging for teams who must consider the preferences and proclivities of both writing partners.
Every author starts out with great intentions and ambitious goals, but they don’t necessarily have good publishing instincts.
Authors today have many publishing options available to them, which can make it hard for them to understand the differences, much less choose the route that suits them best.