Brad Aronson

Jim Tincher

Jim Tincher, CCXP, is a nationally recognized customer experience expert, journey mapper, author, speaker, and entrepreneur. Heart of the Customer, his cutting-edge CX consultancy, empowers companies to drive customer-focused change, optimize customer journeys, and enjoy the benefits of sustainable, continual business growth. Jim’s authoritative guide to journey mapping, How Hard Is It to Be Your Customer?, is considered a must-read for CX-focused leaders, and CustomerThink, Engati, SupportBee, Feedspot, Influencer Marketing, and LitmusWorld have all named Jim a customer experience influencer to follow.

Do B2B Better by Jim Tincher

Do B2B Better


Customer Experience expert Jim Tincher provides the wisdom and tools to show business-to-business (B2B) organizations how to build and sustain superior customer experience (CX) as a core business activity.

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