Venkat Venkatraman

Venkat Venkatraman

N. Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University, where he holds a joint appointment in Information Systems/Strategy and Innovation. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies win in digital business where products, processes, and services are shaped and supported by information and communication technology. Widely published in leading academic journals and recognized as a top-cited researcher by Google Scholar, he lectures and conducts digital strategy workshops with companies such as IBM, Merck, Ericsson, BP, Canal+, and others. He lives in Boston, Massachusetts.

The Digital Matrix by Venkat Venkatraman

The Digital Matrix


Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way—what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way.

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