The AI-Powered Enterprise
HARNESS THE POWER OF ONTOLOGIES TO MAKE YOUR BUSINESS SMARTER, FASTER, AND MORE PROFITABLE
By Seth Earley
Artificial Intelligence—AI—was supposed to transform how companies run and how they interact with customers. So why do so many AI projects fail to deliver on that promise? In this visionary but eminently practical book, Seth Earley, a twenty-five-year veteran of many corporate AI and information management projects, reveals what it takes to win with AI. It’s all a question of preparation. The AI-Powered Enterprise focuses on a single misunderstood but powerful concept: the ontology. An ontology holds the master knowledge scaffolding of an organization: a complete, consistent data model of the business. It’s a framework designed to make AI work effectively.
Published by LifeTree Media, an imprint of Wonderwell
Release Date: April 28, 2020
Available in hardcover and ebook
$41.99 CAD / $27.99 USD
Create a powerful competitive advantage in your business
In this book, you’ll see how:
- AI and ontologies enabled semiconductor engineering firm Applied Materials cut its service technicians’ time in half by supplying them with the right answers in the right moment;
- the American Marketing Association leveraged AI content classification and behavior segmentation to send out 100,000 personalized newsletters daily, vastly improving customer engagement;
- Allstate built a business insurance answer chatbot that empowered sales agents even as it reduced call center volume by 10 percent.
With detailed processes, checklists, and case studies, The AI-Powered Enterprise illustrates the dramatic ways AI can improve customer experience, marketing, ecommerce, and every other part of your company.
If you believe AI can help your company, don’t make the mistake of failing to prepare properly. A disciplined approach to data and ontology will make all the difference. The AI-Powered Enterprise explains how you can realize the true promise of AI.
Seth Earley is CEO of Earley Information Science (EIS), a leading consulting firm focused on organizing information for business impact, with expertise in knowledge strategy, data and information architecture, search-based applications, and information findability solutions. Earley is contributing editor of Data Analytics for IEEE’s IT Professional magazine. IEEE is the world’s largest technical professional organization, with more than 400,000 members, and IT Professional is one of its flagship publications. Earley lives in Carlisle, Massachusetts.
Praise for The AI-Powered Enterprise
“A great resource to separate the hype from the reality and a practical guide to achieve real business outcomes using AI technology.”
Peter N. Johnson, MetLife Fellow, SVP, MetLife
“Organizations seeking to realize the promises of artificial intelligence are finding that the journey to this nirvana involves more than just booking space on a new platform. The AI-Powered Enterprise shows that much more is required, including the oft-elusive robustness of process, data, and governance. Ignore this book at your own peril if you plan to undertake such a journey.”
Jim Gilligan, retired President and CEO, Blue Cross Life Insurance Company of Canada
“If you’re serious about harnessing the power of AI in your business—and you should be—this book will show you how to make it an operational reality.”
Scott Brinker, VP Platform Ecosystem, HubSpot, and Editor, chiefmartec.com
“Seth has honed in on the methodology behind how AI impacts content. A must-read for any enterprise interested in what their content says about them—from a data miner to a taxonomist to a casual blogger. The clarity of the various aspects of content design is super impressive.”
Eeshita Grover, Director of Marketing, Cisco
Press, Awards, and More
Seth Earley, author of The AI-Powered Enterprise, explains what companies can do to reap the benefit of AI in this Harvard Business Review article.
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