Do B2B Better

Learn how Customer Experience (CX) tools can be used to improve B2B activities

Any business leader knows that customer loyalty is the key to a thriving business. But what if your customer is another business? Consistent research shows that most B2B companies lag behind their B2C counterparts on customer experience, primarily because of the increased complexity in serving businesses over individual consumers.

Do B2B Better is a call to action for business-to-business (and B2B2C) organizations to improve their customer experience strategy, leveraging a powerful model called the CX Loyalty Flywheel. From interviews with hundreds of CX leaders, Jim Tincher shares stories of how B2B companies have implemented successful CX programs, including Dow, Hagerty, Ultimate Kronos Group, and Salesforce. Learn what sets them apart from the competition and deliver exceptional experiences and bottom-line results for your organization.

Jim Tincher

Jim Tincher, CCXP, is a nationally recognized customer experience expert, journey mapper, author, speaker, and entrepreneur. Heart of the Customer, his cutting-edge CX consultancy, empowers companies to drive customer-focused change, optimize customer journeys, and enjoy the benefits of sustainable, continual business growth. Jim’s authoritative guide to journey mapping, How Hard Is It to Be Your Customer?, is considered a must-read for CX-focused leaders, and CustomerThink, Engati, SupportBee, Feedspot, Influencer Marketing, and LitmusWorld have all named Jim a customer experience influencer to follow.