50 Years of Unique Soles for Unique Souls
By John Fluevog
Colorful and quirky, Fluevog shoes have graced the feet of celebrities such as Madonna, Jack White, and Lady Gaga, as well as legions of lifelong fans who consider themselves more a community than mere customers. Known for cheeky slogans such as “no, you’re weird” and the message engraved on the soles of their iconic Angel shoes: “Resists alkali, water, acid, fatigue and Satan,” the Fluevog brand is a celebration of individualism, creativity, and humor. These values flow directly from the heart of John Fluevog himself, who says that his mission in business and in life is to help people “walk in spirit.” To mark his fiftieth year in the shoe business in 2020, John Fluevog has penned a love letter to Fluvogers everywhere in FLUEVOG: 50 Years of Unique Soles for Unique Souls.
Published by LifeTree Media, an imprint of Wonderwell
Release Date: November 5, 2019
Available in hardcover and ebook
$69.99 CAD / $46.99 USD
An homage to wild and whimsical John Fluevog Shoes and their free-spirited fans
In this full-color, visually rich coffee table book, Fluevog gives fans and fashionistas a behind-the-scenes look into the brand’s evolution and his own creative process. With his unmistakable jovial warmth, Fluevog reveals the ups and downs of the business’s evolution and his own personal triumphs and heartbreaks with disarming candor and intimacy.
Echoing the eclectic style of Fluevog’s whimsical and witty zine-style catalogs over the years, the book features Fluevog’s own design sketches and handwritten messages, blended with stories, graphics, and previously unpublished photographs from the brand’s archives. The book is a fascinating peek inside the colorful mind of the iconoclastic designer, while also paying homage to the wild and beautiful John Fluevog shoes themselves.
John Fluevog is an independent designer and retailer of forward-thinking footwear and accessories. Since 1970, he has been steadfast in creating unique soles for unique souls that have been seen everywhere from the feet of Madonna and Jack White to the runways of high fashion. Fluevog has been recognized as The Canadian Footwear Industry’s Shoe Person of the Year. John Fluevog Shoes was also named one of the world’s most innovative fashion companies by Fast Company.
Press, Awards, and More
FLUEVOG by John Fluevog is a winner in the 38th annual Alcuin Society Book Design Awards!
In this Vancouver Sun feature, iconic designer John Fluevog discussed his new coffee table book and reflected on the past 50 years in the shoe business.
In this Forbes interview, legendary shoe designer John Fluevog answered questions about his new coffee table book as well as his design approach and company’s evolution.
Buy the Book
Wonderwell supports independent booksellers and local small businesses. To help keep the book retail industry thriving and diverse, please consider buying our books through Bookshop.org, an online platform that shares profits with small indie bookstores. You can even choose to direct your purchase to a local bookstore of your choice, or purchase through the Wonderwell “shop”. (Wonderwell is an affiliate of Bookshop.org and will earn a commission if you click through and make a purchase.) Our books are also available at physical retailers across the US and Canada, and through their online stores.
Also available at leading online retailers