In Hunting Discomfort, entrepreneur, motivational leader, and internationally recognized public speaker Sterling Hawkins shows readers how to get comfortable with discomfort to create breakthrough results in life and business using his #NoMatterWhat system for transformative change.
Published by Wonderwell
Release Date: June 21, 2022
Available in hardcover and ebook
Use discomfort as a force for transformative change
Entrepreneur Sterling Hawkins has spent his life coming back from the brink to sell companies, finish ultramarathons, and achieve results no matter what it took. After years of teaching innovation techniques to Fortune 500 companies, his seven-figure business collapsed with the onset of the COVID-19 pandemic in March of 2020. He then began a journey to research, study, and test ideas to find the answer to this question: How do some people create transformative results in even the harshest circumstances?
Hunting Discomfort challenges the status quo and unpacks an uncomfortable human truth that’s so obvious it’s consistently overlooked and ignored: It’s exactly because of difficult circumstances that breakthrough results are possible. Using his proven #NoMatterWhat system along with moving personal stories, case studies of high achievers, and hands-on exercises, the author teaches readers how to accomplish breakthrough results regardless of obstacles standing in their way.
Sterling Hawkins is an internationally recognized entrepreneur, motivational leader, and public speaker. His 2019 TED Talk, “Discomfort is Necessary for Innovation,” has been viewed more than 65,000 times. In 2004, Sterling co-founded, launched, and sold his first technology company, Convena, where he developed innovative approaches to beat competition, handle high-growth, and achieve performance no matter the obstacles. He went on to be involved with the launch, growth, and/or investment in over 50 companies, and co-founded CART, a platform to drive adoption of emerging technologies at Fortune 500 companies.