Hunting Discomfort

Discomfort is the only thing standing between you and the results you want. Period.

Entrepreneur Sterling Hawkins has spent his life coming back from the brink to sell companies, finish ultramarathons, and realize goals through his #NoMatterWhat system for achieving larger-than-life results.

Now it’s your turn.

This book will show you how to:

• Expand your reality
• Commit so deeply that there’s no going back
• Surround yourself with those who hold you to your potential and nothing less
• Use roadblocks to your advantage
• Flow, flex, and pivot to the best possible outcome—no matter what

The journey you are invited to embark upon will not be comfortable. But it will be extraordinary. Welcome to the hunt.

Sterling Hawkins

Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses, and communities to realize that potential, regardless of the circumstances. From a multibillion-dollar start-up to collapse and coming back to launch, invest in, and grow over fifty companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world.

“Hunting Discomfort illuminates a pathway to breakthrough results, regardless of what is standing in your way.”

Josh Linkner, New York Times bestselling author of Hacking Innovation

“Living a meaningful life requires getting out of your comfort zone. Hunting Discomfort is a handbook for how to do exactly that—safely, effectively and impactfully—so you’ll be able to look back one day in disbelief at what you’ve accomplished.”

Ben Nemtin, #1 New York Times bestselling author, cofounder of The Buried Life movement, and keynote speaker

“Hawkins does a masterful job of showing us that the way out is often through. Through discomfort—which is the key to any breakthrough growth and success.”

Erik Qualman, #1 bestselling author of Socialnomics and The Focus Project

“Hunting Discomfort is a handbook for us all to take any circumstance we’re dealing with and create breakthrough results.”

Shep Hyken, New York Times bestselling author, customer service, and experience expert

“Hunting Discomfort not only unlocks the door to your personal potential, but gives you the tools to unleash breakthrough performance inside your organizational culture as well. Leaders can’t afford not to read this book if they want to keep up.”

Trey Holder, chief business officer, Accelerate360

“Fear can absolutely steal your joy and the results in your business and life… if you let it. Hunting Discomfort gives tactical tools to build your capacity, move through fear and propel yourself forward to higher levels of performance.”

Vernice “FlyGirl” Armour, entrepreneur, author, America’s first Black woman combat pilot

“It’s human nature to avoid discomfort. It’s in the DNA of successful people to hunt discomfort. Treat this book as a guide to escape self-doubt, climb over roadblocks in life and take on the uncertainty we each face.”

Vince Poscente, Olympian and New York Times bestselling author