Hunting Discomfort
If you’re like most people, you probably shy away from discomfort. But the uber-successful—from elite athletes to billionaire founders and famous entrepreneurs—do the exact opposite. They know that discomfort can be high-octane fuel for performance or the most direct path to their goals. And they’ve learned how to turn rock bottom into one of life’s greatest gifts. You can, too.
Published by Wonderwell
Release Date: June 21, 2022
Available in hardcover and ebook
248 pages
$36.50 CAD / $25.99 USD
Discomfort is the only thing standing between you and the results you want. Period.
Entrepreneur Sterling Hawkins has spent his life coming back from the brink to sell companies, finish ultramarathons, and realize goals through his #NoMatterWhat system for achieving larger-than-life results.
Now it’s your turn.
This book will show you how to:
- Expand your reality
- Commit so deeply that there’s no going back
- Surround yourself with those who hold you to your potential and nothing less
- Use roadblocks to your advantage
- Flow, flex, and pivot to the best possible outcome—no matter what
The journey you are invited to embark upon will not be comfortable. But it will be extraordinary. Welcome to the hunt.

2023 Silver Winner
IPPY Award: Self-Help

2022 Finalist
Foreword INDIES: Business & Economics
Sterling Hawkins
Sterling Hawkins is out to break the status quo. He believes that we can all unlock incredible potential within ourselves, and he’s on a mission to support people, businesses, and communities to realize that potential, regardless of the circumstances. From a multibillion-dollar start-up to collapse and coming back to launch, invest in, and grow over fifty companies, Sterling takes that experience to work with C-level teams from some of the largest organizations on the planet and speaks on stages around the world.
Praise for Hunting Discomfort
“Hunting Discomfort illuminates a pathway to breakthrough results, regardless of what is standing in your way.”
Josh Linkner, New York Times bestselling author of Hacking Innovation
“Living a meaningful life requires getting out of your comfort zone. Hunting Discomfort is a handbook for how to do exactly that—safely, effectively and impactfully—so you’ll be able to look back one day in disbelief at what you’ve accomplished.”
Ben Nemtin, #1 New York Times bestselling author, cofounder of The Buried Life movement, and keynote speaker
“Hawkins does a masterful job of showing us that the way out is often through. Through discomfort—which is the key to any breakthrough growth and success.”
Erik Qualman, #1 bestselling author of Socialnomics and The Focus Project
“Hunting Discomfort is a handbook for us all to take any circumstance we’re dealing with and create breakthrough results.”
Shep Hyken, New York Times bestselling author, customer service, and experience expert
“Hunting Discomfort not only unlocks the door to your personal potential, but gives you the tools to unleash breakthrough performance inside your organizational culture as well. Leaders can’t afford not to read this book if they want to keep up.”
Trey Holder, chief business officer, Accelerate360
“Fear can absolutely steal your joy and the results in your business and life… if you let it. Hunting Discomfort gives tactical tools to build your capacity, move through fear and propel yourself forward to higher levels of performance.”
Vernice “FlyGirl” Armour, entrepreneur, author, America’s first Black woman combat pilot
“It’s human nature to avoid discomfort. It’s in the DNA of successful people to hunt discomfort. Treat this book as a guide to escape self-doubt, climb over roadblocks in life and take on the uncertainty we each face.”
Vince Poscente, Olympian and New York Times bestselling author
Press, Awards, and More
Wonderwell to Publish Self-Help Book Based on the Groundbreaking #NoMatterWhat System from Entrepreneur Sterling Hawkins
We are proud to announce that we’ll be publishing a groundbreaking new self-help book called Hunting Discomfort by entrepreneur Sterling Hawkins on June 21, 2022.
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