Remarkable Retail, updated edition
How to Win & Keep Customers in the Age of Disruption
By Steve Dennis
Digital technology has profoundly altered the competitive landscape for retailers. Although the shutdown of 2020 didn’t cause this trend, it has dramatically accelerated it, collapsing retailers’ transformation timeline into a matter of months, not years. In Remarkable Retail, industry thought leader Steve Dennis argues that it’s no longer enough merely to offer convenience, decent prices, or an okay shopping experience. Even very good is no longer good enough. To win and keep customers today, retailers must be nothing short of remarkable.
Published by LifeTree Media, an imprint of Wonderwell
Release Date: April 13, 2021
Available in hardcover and ebook
$38.99 CAD / $25.99 USD
Completely updated for the post-COVID economy
In most retail categories, digital channels are now central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The line between digital and physical stores has been virtually erased; The customer is the channel. Retailers who resist this fact are doomed to perish. The future belongs to those who find new ways to create a remarkable, harmonized customer experience at every touchpoint.
Although we saw some high-profile retail brands become casualties of the pandemic, it turns out many of those had underlying conditions, while retailers who had already embarked upon the road to remarkable not only survived but actually emerged in better health than before. Packed with illuminating case studies from some of modern retail’s biggest success stories, quick pivots and impressive rebounds, Remarkable Retail presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human centered, harmonized, mobile, personal, connected, memorable, and radical.
In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.
Steve Dennis is a strategic advisor and keynote speaker on retail innovation. As a senior executive at two Fortune 500 retailers and as a consultant, Steve has worked with dozens of brands to reignite and accelerate their growth. He is a Forbes senior contributor, has been named a top global retail influencer by multiple organizations, and his commentary on the future of shopping is regularly featured in the media and on the Remarkable Retail podcast, which he hosts. He lives in Dallas, Texas.
Praise for Remarkable Retail
“Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well-written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly what’s happening in retail today and tomorrow, and he’s eager to share his wisdom.”
Seth Godin, author of This Is Marketing
“Remarkable Retail provides great perspective on what is driving today’s retail winners and losers. But more importantly, Dennis lays out a roadmap for companies to use to navigate today’s rapidly changing environment.”
Steve Sadove, former chair and CEO, Saks Inc.
“Skip that online course at Wharton and just buy this book. A smart, articulate, battle-scarred retail veteran pours a graduate course on the past, present, and future of consumption into one very readable summary.”
Paco Underhill, CEO, Envirosell Inc., and author of Why We Buy, Call of the Mall, and What Women Want
“Remarkable Retail conveys a deep understanding of the challenges facing the US retail middle ground while so many rivals—and not just Amazon—have thrived. Steve Dennis convincingly lays out how retailers can find a way back through a ‘journey to remarkable.’ A definite must-read for the retail enthusiast.”
Deborah Weinswig, CEO and founder, Coresight Research
Press, Awards, and More
LifeTree Media to Publish New Edition of Remarkable Retail from Global Retail Influencer Steve Dennis
We’re excited to announce that LifeTree Media will be publishing a second edition of Remarkable Retail, completely updated for the post-COVID economy, by industry thought leader Steve Dennis.
Remarkable Retail by Steve Dennis ranks #1 on BookAuthority’s list of Best Retail Books of All Time.
The Robin Report highlights the eight essential strategies from Steve Dennis’s book, Remarkable Retail, and talks with the author about the current state of the retail industry.
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