Remarkable Retail, updated edition

In most retail categories, digital channels are often central to the consumer’s journey, but that doesn’t mean people aren’t also shopping in stores; they’re just using them differently, often browsing in one channel and buying in the other. The notion of a physical store channel and an ecommerce channel is increasingly a distinction without a difference; the customer is the channel. The future belongs to those who embrace the blur of digital and physical that represents modern retail today and work to deliver an experience that is more harmonized and more memorable, regardless of how consumers decide to shop.

Packed with illuminating case studies from some of modern retail’s biggest success stories—and leveraging Dennis’s more than thirty years as a senior executive and strategic consultant to dozens of brands—Remarkable Retail lays out the case for going beyond a slightly better version of mediocre and forging a path to being truly remarkable. To help retailers on this transformation journey, Dennis presents eight essential strategies for visionary leaders who are prepared to reimagine their way of doing business. A remarkable retailer is digitally enabled, human-centered, harmonized, mobile, personal, connected, memorable, and radical.

In an age where consumers have short attention spans, myriad options, and a digitally integrated relationship with every brand, Remarkable Retail is your indispensable guide to creating a powerful retail experience that keeps your customers coming back for more.

Steve Dennis

Steve Dennis is a strategic advisor and keynote speaker on retail innovation. As a senior executive at two Fortune 500 retailers and as a consultant, Steve has worked with dozens of brands to reignite and accelerate their growth. He is a Forbes senior contributor, has been named a top global retail influencer by multiple organizations, and his commentary on the future of shopping is regularly featured in the media and on the Remarkable Retail podcast, which he hosts. He lives in Dallas, Texas.

“Required reading for anyone who runs a store, shops, or who lives in a town that depends on stores for community, excitement, or taxes. The book is clear, clean, well-written, actionable, true, appropriately witty, fun to read, and well done. Steve Dennis knows exactly what’s happening in retail today and tomorrow, and he’s eager to share his wisdom.”

Seth Godin, author of This Is Marketing

“COVID has reshaped the retail landscape radically and irrevocably. To navigate this landscape, retailers need entirely new strategies. Lean on Steve’s experience and read this book.”

Scott Galloway, bestselling author of The Four and Post Corona

“Remarkable Retail is your guide to fast-track innovation and, more importantly, consumer relevance in the COVID economy.”

Brian Solis, digital anthropologist, bestselling author, futurist

“Remarkable Retail is a crucial playbook in a category that does not tolerate mediocrity.”

Hubert Joly, former chairman and CEO of Best Buy