The Digital Matrix, updated edition

This much-anticipated updated edition equips a new generation of leaders to win in a business landscape dominated by disruption

The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way.

With The Digital Matrix, you will:

• Learn to navigate the world of digital ecosystems
• Discover ways of competing and collaborating with other companies to create and capture value
• Realize how powerful machines can amplify your company’s human talent
• Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rule book for the digital future

Digital technology has proved to be essential for navigating the uncertainties of work, health, and life during the pandemic; and it will prove to be more central to how companies refine their strategies and business models for the postpandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rule book for their digital future.

Your company’s future depends on its ability to harness digital technology. Don’t wait!

Venkat Venkatraman

Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies. Widely published in leading academic and practitioner journals, he has been recognized as a top-cited researcher by Google Scholar and Stanford University. He has lectured and conducted digital strategy workshops all over the world with companies such as IBM, Merck, Ericsson, BP, Canal+, and others. He is a distinguished alumnus of Indian Institute of Management, Calcutta. He lives in Boston, Massachusetts.

“Digitization is inevitable in our ever-developing world. The Digital Matrix skillfully captures the essential phases a corporation must go through to deal with this societal transformation.”

Hans E. Vestberg, Chairman and CEO, Verizon

“Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence—at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation.”

Ginni Rometty, Former Chairman, President and CEO, IBM

“This timely book reveals how you can shape your business strategy around the global trend of digitization not only to survive but to prosper.”

Sir Martin Sorrell, Former CEO, WPP

“An invaluable framework to help leaders master digital shifts and win in their space.”

Clark Golestani, Senior Advisor, New Mountain Capital; Former EVP and CIO, Merck

“The Digital Matrix harnesses digitization powerfully and succinctly through a conceptual framework and real business examples. Professor Venkatraman has produced an extremely readable and insightful book.”

Michael S. Scott Morton, Professor Emeritus, MIT Sloan School of Management