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The Digital Matrix by Venkat Venkatraman

The Digital Matrix

New Rules for Business Transformation Through Technology

Ambitious digital-driven startups are now creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way—what is yours doing? The Digital Matrix will help you understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your company’s success along the way.

LifeTree Media
Published by LifeTree Media, an imprint of Wonderwell
Release Date: February 7, 2017
Available in hardcover and ebook
288 pages
$38.99 CAD / $25.99 USD

Is your business ready to win in the digital future—or destined to be disrupted?

With The Digital Matrix, you will:

  • Learn to navigate the world of digital ecosystems
  • Discover ways of competing and collaborating with other companies to create and capture value
  • Realize how powerful machines can amplify your company’s human talent
  • Learn to assemble the team to experiment with new ideas, re-examine your core beliefs, and reinvent your business rulebook for the digital future

Your company’s future depends on its ability to harness digital technology. Don’t wait!

Venkat Venkatraman

Venkat Venkatraman

N. Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University, where he holds a joint appointment in Information Systems/Strategy and Innovation. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies win in digital business where products, processes, and services are shaped and supported by information and communication technology.

Praise for The Digital Matrix

“Digitization is inevitable in our ever-developing world. The Digital Matrix skillfully captures the essential phases a corporation must go through to deal with this societal transformation.”

Hans E. Vestberg, Chairman and CEO, Verizon

“Venkat Venkatraman has created an essential new model for digital business strategy in the age of cognitive systems and artificial intelligence—at once simple, pragmatic and quietly groundbreaking. Although written for incumbents in traditional industries, The Digital Matrix will, I believe, prove invaluable for all leaders, whether of established institutions or born-on-the-cloud startups. It is nothing less than a roadmap for the next era of business transformation.”

Ginni Rometty, Former Chairman, President and CEO, IBM

“This timely book reveals how you can shape your business strategy around the global trend of digitization not only to survive but to prosper.”

Sir Martin Sorrell, Former CEO, WPP

“An invaluable framework to help leaders master digital shifts and win in their space.”

Clark Golestani, EVP, CIO, Merck

“The Digital Matrix harnesses digitization powerfully and succinctly through a conceptual framework and real business examples. Professor Venkatraman has produced an extremely readable and insightful book.”

Michael S. Scott Morton, Professor Emeritus, MIT Sloan School of Management

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