The Greater Good
SOCIAL ENTREPRENEURSHIP FOR EVERYDAY PEOPLE WHO WANT TO CHANGE THE WORLD
In The Greater Good, award-winning social entrepreneur Madeleine Shaw presents an inspiring look at how a new generation of non-traditional entrepreneurs can use their personal values and vision to launch and grow world-changing ventures. She dispels the myth that you need a business degree or a blockbuster tech idea to start a successful enterprise, arguing that passion, a willingness to step into one’s personal power, and strong relationships are what propel social entrepreneurs forward.
Published by Wonderwell
Release Date: October 5, 2021
Available in paperback and ebook
$23.99 CAD / $15.99 USD
Build businesses and initiatives that make a difference in the world
Part memoir and part empowering manifesto and how-to guide, The Greater Good is woven through with Madeleine Shaw’s success story as cofounder of Aisle (formerly Lunapads), a groundbreaking social venture that was one of the first ventures in the world to champion natural menstrual care products.
An invitation to “everyday” people, including women as well as racialized and other underrepresented individuals who may not find themselves in the traditional profile of entrepreneurial scale and success, The Greater Good shows readers how to map and mine their unique experience and values, with creative exercises and prompts to formulate a vision for change.
Using insightful self-discovery methods designed to draw out readers’ strengths, skills, and passions, Shaw also reveals how to work through self-limiting perceptions and self-doubt, and provides a primer on venture development fundamentals.
Sharing inspiring stories from her own journey as well as those of dozens of her peers, the author challenges the notion that social impact can only be enacted through non-profit entities, or that making money while making a difference is somehow contrary to the greater good.
Most existing books on entrepreneurship focus on business strategies, beating back the competition, and achieving “unicorn” status. In contrast, The Greater Good takes a deeply personal look at how people can change the world using business tools, uncovering the emotional drive within each of us to build a better future through vision, courage, and collaboration.
Madeleine Shaw is a multiple award-winning social entrepreneur with more than twenty-five years of experience launching both for- and non-profit ventures with a social change agenda at their heart. At age twenty-five she founded Aisle (previously Lunapads), a privately held business whose groundbreaking sustainable menstrual care products are sold in more than forty countries worldwide. Shaw went on to establish United Girls of the World Society, a charity, and G Day, a national rite of passage celebration series for adolescent girls, in 2014. In 2017 she launched Nestworks, a family-friendly co-working community that is reimagining work/life balance.
Press, Awards, and More
We’re pleased to announce that Wonderwell will be publishing social entrepreneur Madeleine Shaw’s first book. The Greater Good is scheduled to be released under Wonderwell’s Best Book program on October 5, 2021.