Solid Strategies for Success in a Dematerialized World
Every aspect of our economy and society is set to be reconfigured by technological forces that only a handful of increasingly powerful companies have mastered. In Vaporized, digital pioneer Robert Tercek reveals the inner workings of the largest cultural and economic shift since the industrial revolution, and explains its implications for retail, finance, employment, education, and even our human identities. Entertaining, accessible, and relevant, Tercek provides proven strategies and a practical blueprint for success that no business leader can afford to ignore.
Release Date: September 15, 2015
Available in hardcover, ebook, and audiobook
$39.99 CAD / $26.99 USD
A practical blueprint for success that no business leader can afford to ignore
Brace yourself for enormous changes ahead. Familiar fixtures of the economic landscape, including retail stores, physical products, corporations, and even human workers, are about to be vaporized—replaced by digital information.
A novel combination of new technologies— mobile, cloud, crowd, artificial intelligence—are reconfiguring every economic sector and industrial system on the planet. Even industries that were long considered immune to digital transformation are suddenly vulnerable to rapid dematerialization: now automobiles, hotels, health care, and higher education can be replaced by an app-enabled marketplace.
The process of vaporization is relentless and all-pervasive. For consumers this change is as bewildering as it is exhilarating. For CEOs of old-school firms, the change is terrifying. But for start-up Internet companies, it’s the greatest land grab since the Gold Rush.
In Vaporized, innovation expert Robert Tercek shows us how this process works and takes us to the front line of digital transformation. Tercek provides an essential guide to this vaporized world, with proven strategies for those who want to master the process.
Robert Tercek has launched new services on every digital platform, including the first video on mobile phones, the earliest multimedia games, massive live interactive learning programs, and entire TV networks. He provides strategic insight to Turner Broadcasting, Interpublic Group, PBS, and other firms. He previously served in executive leadership at MTV, Sony Pictures, and most recently as President of Digital Media at OWN: The Oprah Winfrey Network. Robert lives in Los Angeles, California.
Praise for Vaporized
“Ignore this book at your peril. Vaporized is incredible. I found it right on every point. It tracks the move from atoms to bits in a funny and thought-provoking manner that will be a wake up call to many industries.”
Nolan Bushnell, founder of Atari, Inc.
“Robert Tercek is a technological provocateur. His book provides deep thinking about our digital world and its monumental possibilities in ways that you probably haven’t ever considered.”
Jarl Mohn, CEO of National Public Radio
“Tercek’s vision is singular, unique and unmatched in its insight. Vaporized is the next must-have strategy guide for every executive in media, manufacturing, retail and marketing.”
Gabe Zichermann, CEO of Gamification Co. and author of Gamification Revolution
“Vaporized will certainly make you think. If you don’t like change it will terrify you, but if you embrace the future, Robert’s book will justify your mission and spur you on to new heights.”
Brett King, author of Augmented and founder of Moven
“A thoughtful and sharp look at the invisible forces transforming society today and in the near future. Never before in history have we experienced the scope of change being wrought by the networks, software and real-time marketplaces explored in Vaporized.”
Rio Caraeff, founder and former CEO of Vevo
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