Now Available: Updated Edition of the Digital-First Playbook That Predicted the Future

by Mar 7, 2023News and Events

Over the six years since we first published The Digital Matrix, the analysis and predictions presented in the book have played out in the global economy, as more industries have gone digital-first.

The digital giants and tech entrepreneurs are no longer at the periphery of traditional industries, but have emerged as the rule-makers, which is why we’re releasing a revised and updated edition of this important book. The Digital Matrix: New Rules for Business Tranformation Through Technology will help you understand the new business landscape, outline what to expect on your journey to business reinvention, and ensure your company’s success along the way.

In this anticipated second edition, four lessons are worth highlighting:

  1. Every industry in the world will become digital, sooner rather than later.
  2. Every company will need to become digital to defend today’s business model and simultaneously design a future business model.
  3. Every company will face competitive threats from digital giants and born-digital entrepreneurs.
  4. Digital transformation is a business leadership challenge, not a technological one.

Digital technology has proved to be essential for navigating the uncertainties of pandemic life; and it will prove to be more central to how companies refine their strategies and business models for the post-pandemic world. The defining challenge for today’s generation of managers (who will be tomorrow’s leaders) is to prepare their organization to discard the rules perfected in the industrial age and develop their own unique rulebook for their digital future.

“An invaluable framework to help leaders master digital shifts and win in their space.”
—Clark Golestani, EVP, CIO, Merck

About the Author:

Venkat Venkatraman is the David J. McGrath Jr. Professor of Management at the Questrom School of Business, Boston University. He has previously taught at the Sloan School of Management at the Massachusetts Institute of Technology and at the London Business School. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies. Widely published in leading academic and practitioner journals, he has been recognized as a top-cited researcher by Google Scholar and Stanford University. He has lectured and conducted digital strategy workshops all over the world with companies such as IBM, Merck, Ericsson, BP, Canal+, and others. He is a distinguished alumnus of Indian Institute of Management, Calcutta. He lives in Boston, Massachusetts.

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