Wonderwell to Publish Self-Help Book Based on the Groundbreaking #NoMatterWhat System from Entrepreneur Sterling Hawkins

by Nov 10, 2021News and Events, Sterling Hawkins

Sterling Hawkins, author of Hunting DiscomfortPeople have been asking internationally renowned entrepreneur Sterling Hawkins to write a book for years, and we are proud announce that we’ll be publishing it. Hunting Discomfort: How to Get Breakthrough Results in Life and Business No Matter What will be released under Wonderwell’s Best Book program on June 21, 2022.

Sterling has spent his life coming back from the brink to sell companies, finish ultramarathons, and achieve results no matter what it took. After years of teaching innovation techniques to Fortune 500 companies, his seven-figure business collapsed with the onset of the COVID-19 pandemic in March of 2020. He then began a journey to research, study, and test ideas to find the answer to this question: How do some people create transformative results in even the harshest circumstances?

In Hunting Discomfort, Sterling challenges the status quo and unpacks an uncomfortable human truth that’s so obvious it’s consistently overlooked and ignored: It’s exactly because of difficult circumstances that breakthrough results are possible.

Using his proven #NoMatterWhat system, he teaches readers how to channel discomfort into a force for transformative change. Backed by findings from neuroscience and psychology—and based on the same principles Sterling has used to teach innovation techniques to thousands of leaders—this system comprises five deceptively simple moves that produce incredibly powerful results:

  1. Expand Your Reality: Take off your life-limiting lens and open your eyes to previously unimagined possibilities.
  2. Get a Tattoo: Commit so deeply that there’s no going back, no plan B, no safety net. Those who have had the largest impact on the world have gone all in.
  3. Build a Street Gang: Surround yourself with those who hold you to your potential and nothing less. Research has demonstrated that, used effectively, having a trusted accountability group can increase the likelihood of success by up to 95%.
  4. Flip it: Take the inevitable problems or roadblocks that come up and use them to your advantage with a specific four-step process.
  5. Surrender: Radically accept what is and the inevitability of unpredictability. Create the strength and flexibility to flow, flex, and pivot to the best possible outcome regardless of how life unfolds.

The #NoMatterWhat system offers anyone—from an entrepreneur to a parent to an everyday person looking to level up in life—a clear map to uncover the blockages that stand between them and the results they dream of, whether that’s a career pivot, taking a bold business risk, quitting drinking, or even just setting a boundary with a pushy relative. It’s not an easy—or comfortable—process, but it does yield breakthrough results every time.

Throughout the book, Hawkins weaves together stories of his clients’ challenges and breakthroughs, as well as lessons learned from his own triumphs, disasters, and bounce-backs. Through entertaining and revealing interviews Sterling conducted over the past ten years, readers get a front-row seat on the thought processes of top gun pilots, Olympic gold medalists, billionaire founders, and famous entrepreneurs who realized their dreams by hunting discomfort.

“Avoiding discomfort will keep you safe. But it will also keep you stuck.”

About Sterling Hawkins:
Sterling Hawkins is an internationally recognized entrepreneur, motivational leader, and public speaker. His 2019 TED Talk, “Discomfort is Necessary for Innovation,” has been viewed more than 73,000 times. In 2004, Sterling co-founded, launched, and sold his first technology company, Convena. He went on to be involved with the launch, growth, and/or investment in over 50 companies, and co-founded CART, a platform to drive adoption of emerging technologies at Fortune 500 companies. Sterling speaks and runs workshops on his #NoMatterWhat system to drive growth, innovation, and results for clients such as Samsung, Criteo, Synchrony Financial, and the United Nations. A certified yoga teacher and adventure seeker who regularly pushes his own boundaries by skydiving, century bike riding, shark diving, and even trekking in the Sahara, Sterling has been featured in Inc., Fast Company, The New York Times, and Forbes. He lives in Denver, Colorado. Learn more at: sterlinghawkins.com

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