Hybrid Publishing

Best Book Program

Hybrid Publishing

You’re a world-class expert or prolific creator with a brilliant book idea burning in your heart. You want to get it written and out into the world fast, but you’re crazy busy and you can’t do it alone. We get it. In fact, we exist to help people like you.

The Best Book Program is our premium hybrid publishing program, an alternative “third way” to publish that combines the benefits of traditional and self-publishing.

More rewarding than traditional publishing

It’s your book. And your audience. We think most of the profits should be yours, too. Sound a bit radical, coming from a publisher? We think so, and we’re proud of it.

The Wonderwell hybrid publishing model allows you to be the investor in your own book—and the main beneficiary from its sales. You control the relationship with your audience and are in the best possible position to monetize the platform you’ve worked so hard to build.

When a traditional publisher provides editorial resources and pays for printing, they naturally stand to earn the lion’s share of profits from the book. By paying you an advance, they’re basically buying the right to sell your content to your audience—and to earn more from it than you will. We don’t “acquire” your raw material and develop it as our product. We partner with you to create a book that is your product to sell directly to your audience—and we can distribute it to brick-and-mortar stores for you, too.

How much more could you earn with Wonderwell? Try our royalty calculator.

More rewarding than self-publishing

Maybe you’ve considered self-publishing too, or even tried it in the past. We’re big fans of the freedom and flexibility that self-publishing provides, but if you’re not already a book publishing professional, it’s hard to self-publish to a professional standard. (That’s why we created our “Private Label” assisted self-publishing program.) But even done impeccably, self-publishing will only get your book into online retailers as a print-on-demand or ebook product. That’s fine for some. But if you really need your book to be in stores across the country and around the world, self-publishing is not going to cut it. You need a publisher with distribution.

The rewards of hybrid publishing

As a hybrid publisher, we are here to serve your vision. It’s your book. Your product to sell to your audience. We’ll handle the in-store distribution piece for you, and the direct sales you make from your website or live events are all yours.

The Best Book Program features:

  • Flexible editorial support for authors
  • Stunning art direction and book design
  • Traditional, full-service distribution into bookstores, airport stores, libraries, mass market, and specialty retailers
  • Active selling by our nationwide sales force
  • Warehousing and inventory management
  • Print run and ebook production, with virtually unlimited print specifications and VIP editions for personal use
  • Marketing Essentials and Book Launch Guide
  • Representation for sale of foreign-language rights

Is hybrid the right publishing path for you?

Hybrid publishing isn’t right for everyone. But it’s really right for some. You should apply for our Best Book program if:


You have a truly great nonfiction book idea with serious market potential


You have a solid online platform or influential real-life network


You expect to sell a lot of books direct to your audience, either online or at live events


You’re in a position to financially support the development of your book


Your sales will be largely generated by your name or your own marketing activities, and you want to keep more of the profits from those sales


You’ve been traditionally published or have self-published in the past and found the results disappointing

I was looking for a level of professionalism in my publication, and I actually had offers from several traditional publishers. But when I looked at the numbers and the economics behind the whole thing, it just made more sense for me to work with a hybrid publisher, because we had control over the material—over the brand and our assets—and ultimately that’s the decision we made. I would definitely do it again.

Sterling Hawkins, author of Hunting Discomfort

Hunting Discomfort by Sterling Hawkins

All the building blocks of your nonfiction book in one handy reference guide.

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