It’s one of the great paradoxes of publishing: you need reviews to attract readers and boost your sales, yet in order to get those reviews, you’ll first need to convince people your book is worth reading. Though this may seem like a catch-22 situation, there’s a fairly simple way out— enlisting other writers to review your book.
Choosing a title for your book can be as hard as naming your first-born child, but the decision must be far more deliberate and less emotionally driven. Your book is not your baby, it’s your product, and its title is the most important piece of marketing copy you’ll ever write to support its success.
Every author needs a website and a mailing list, but another important component of an online author platform is social media, and that’s where things get tricky.
With this kind of marketing, you’re not directly advertising your book. Instead, you’re building a relationship with your audience and encouraging them to cultivate a habit of coming to you for resources, inspiration, information, or entertainment.
Whether you choose to give away a free ebook, webinar, or something else, people will need to know your book promotion exists, and it’s up to you to tell them about it.
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