From the “No Means No” movement to the “Yes Mean Yes” 2014 California law and #MeToo, the landscape of consent is evolving. And with the rise of the dangerous incel movement and misogynist influencers like Andrew Tate, education and healthy guidance is desperately needed for men of all ages—which is why we’re so proud to be publishing The Better Man: A Guide to Consent, Stronger Relationships, and Hotter Sex by relationship therapist Eric FitzMedrud this September.

The Better Man empowers men to embrace their sexuality, manage their emotions, and understand entitlement—and it explains how toxic masculinity harms men and ruins sex for them and their partners. Moreover, this skills-based guide, rooted in evidence-based techniques, shows men how to practice consent, not just on first dates but in all relationship situations and with all types of people, from romantic partners to acquaintances and coworkers.

Using everyday examples, The Better Man provides accurate, sex-positive information—along with confidence-boosting exercises and shame-busting drills—to help men learn how to ask for the passionate sex they want and listen well enough to deliver the pleasure a partner desires.


About the Author:

Eric FitzMedrud is a therapist specializing in relationship and sexual issues in the San Francisco Bay Area. His specialty is helping men improve their sex lives by learning to regulate their emotions, removing sexual entitlement, and honing their sexual consent and negotiation skills. FitzMedrud is a member of the American Association of Sexuality Educators, Counselors, and Therapists. He has been published in an academic book and academic journal and has spoken at multiple conferences. He has also trained therapists and taught many graduate courses in psychology. FitzMedrud has a PhD in Clinical Psychology from the Institute of Transpersonal Psychology. He is polyamorous and bisexual, and lives with his wife of twenty-three years and his life partner of six years in San Francisco’s East Bay area, California.

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