It’s one of the great paradoxes of publishing: you need reviews to attract readers and boost your sales, yet in order to get those reviews, you’ll first need to convince people your book is worth reading. Though this may seem like a catch-22 situation, there’s a fairly simple way out— enlisting other writers to review your book.
Writing and publishing tips and advice for authors
Choosing a title for your book can be as hard as naming your first-born child, but the decision must be far more deliberate and less emotionally driven. Your book is not your baby, it’s your product, and its title is the most important piece of marketing copy you’ll ever write to support its success.
Every author needs a website and a mailing list, but another important component of an online author platform is social media, and that’s where things get tricky.
Planning to refer to studies, articles, books, websites, or other published works in your book? You’ll need to provide full bibliographic information for each of your references.
With this kind of marketing, you’re not directly advertising your book. Instead, you’re building a relationship with your audience and encouraging them to cultivate a habit of coming to you for resources, inspiration, information, or entertainment.
There may be places in your manuscript where you quote from a previously published work. If you’re quoting a substantial portion of the original material, you need to obtain permission from the copyright holder (and you may have to pay a fee).
Whether you choose to give away a free ebook, webinar, or something else, people will need to know your book promotion exists, and it’s up to you to tell them about it.
As a publisher of nonfiction expert-written books, I have seen first-hand the transformative difference that becoming a published author can make in an individual’s personal life and career.
To attract the attention of new readers and booksellers, it helps to have the endorsement of relevant, high-profile people that the reader already knows and trusts.
You might have seen the term “platform” tossed around online, but what does it mean for an author to have one?
Media coverage, also called publicity or public relations (PR), is often the first thing that comes to mind when we think of marketing. Publicity is, in essence, the spreading of information.
Crack open any nonfiction book and flip to the back. Chances are, you’ll find an index there. Although overlooked at times, the index is a useful guide for readers to locate specific concepts and subjects within a book.